Build community and profit with pick-your-own
Howdy!
I’m Megan Neubauer, better known to my Pickers as Farmer Meg. I’ve been farming with my Dad, Jack, since we created Pure Land Farm all the way back in 2012. I’m a regenerative farmer, author, educator, pick-your-own pioneer, and generally nice lady.
Ready to grow something?
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Farmer Meg has published one book and is thrilled to announce a second under contract:
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Launching this fall! Designed as a companion to Pick-Your-Own Farming, the online course captured Pure Land’s entire 2025 season. In the course, you will learn all the growing processes we use at Pure Land as well as every aspect of the pick-your-own business model.
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Thinking about starting a pick-your-own or adding agritourism to your operation? Starting a school garden or a nonprofit farm? Farmer Meg offers a range of consulting services to farms, nonprofits, and educational institutions working in regenerative agriculture and agritourism. Fill out the contact form here!
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Looking for a little inspiration at your next event or conference? Meg is an experienced public speaker and podcast guest ready to talk shop on all things regenerative agriculture, agritourism, and small farm business. Fill out the contact form here.
Bask in the praise for Pick-Your-Own Farming
“The book is a must-read for anyone interested in U-pick farming. Its well-written, concise nature and Megan's depth of knowledge make it an indispensable guide for achieving success. All day long - Five Stars!”
— Paul J. Flatley
“I LOVED this book! It solves the problems of when people come to pick and how many come to pick. We always had a problem in the past of being open all the time. Now there is time for “plant work” and “sales work”. Thank you so much for sharing your system for managing what you grow and how you sell it profitably. Being a reformed accountant I love all the information you have about crop mix and how that translates to profitability. Well done!!!”
— Clinton L.
“This book is genius. As Neubauer points out, farmers markets just don't cut it anymore (a warning from farmer educator Booker T. Whatley decades ago). Today's small farmer has to be more creative and shrewd. Neubauer is a smart farmer, and she shows a path forward: increasing value through pick-your-own agritourism. She explains the theory behind the method and takes you on a deep dive of the highly successful farm that she and her dad operate together. It's a touching story, and the book is full of practical ideas that you can apply right away. If you want to increase profits with less work, pick up a copy.”
— Ben Hartman, The Lean Farm
“Amazing book!!! It has become a primary reference and roadmap for our growing farm. And plus it is hilarious!!!”
— Mario DeMatteo