Y’all, farming is hard. Growing food is one thing, but then you’ve got to put on your business hat to sell it all. The product is pretty perishable, fyi. Oh, make sure you’re creating quality social media content and keeping tabs on your most profitable crops, too. Better cross your fingers it doesn’t rain on Saturday morning or nobody’s coming to the farmers market, even though you’ve worked your tail off all week. It’s a lot.

We filmed our entire 2025 growing season to show you how we do things at Pure Land Farm. We are a 100% pick-your-own farm growing diversified fruits and vegetables and open to the public for just eight weeks every summer. We don’t go to farmers markets, we don’t sell to restaurants, we don’t run an online store, and we don’t do home delivery. Guess what? Pick-your-own is way more profitable, and way less work. Plus, we’re able to reach the general public in ways we never could in a parking lot at a farmers market! Sharing a fun, immersive experience centered around agriculture builds public support and advocacy for small local farms like ours, and that’s a win for all farmers.

Online Course

$595 $395 for lifetime access if purchased before 10/31/25

ENROLL NOW

  • Our story

    How this course will work

    Part 1: Grow a lot of stuff

    Soil Prep
    1. Regen for dummies
    2. Soil basics
    3. Bed prep

    Plant Prep
    1. Seed starting
    2. Crop maintenance: foliars, drenches, bugs, and weeds
    3. Crop by crop: beets, carrots, onions, garlic, tomatoes, peppers, squash, melons, cucumbers, blackberries, and flowers (kind of)

    Part 2: Sell a lot of stuff with pick-your-own

    Before You Begin
    1. Five key must haves
    2. Don’t break the law

    Crop Planning
    1. Theory of pick-your-own
    2. What to grow, and how much?
    3. General considerations

    Finding Your People
    1. Who ARE your people?
    2. Your online presence and managing communications

    Running a Picking Season
    1. Ready: Stuff, online stuff, and staff
    2. Set: Strategies, policies, prices, and rules
    3. Go!
    4. Troubleshooting
    5. Challenges

    • 10+ hours of content filmed on site during our active growing and picking seasons

    • Supplemental documents with supporting information including equipment and products with links

    • Direct access to Farmer Meg (and Jack!) for Q&A sessions

  • If you’re already able to grow a large volume of high quality produce, probably not! In Pick-Your-Own Farming, we deliberately excluded our growing practices in order to focus on our business model. Now, you’ll get to see the exact methods we use to produce 30-40,000 pounds of high quality fruits and veg, and how we bring the public out to pick it. Our growing practices are regenerative and suitable for most organic operations.

  • The book goes into depth and detail the way only a book can - I will always recommend grabbing the book from Acres as a companion to the course that you can easily refer to for all aspects of our pick-your-own business model.

  • Not even a little bit, but there’s a reason for that! I chose to write, shoot, and edit my own course to keep the cost low and accessible.

This course is for you if:

  • You’re new to farming and want to know everything you need to know to start a pick-your-own

  • You’re already growing food, but can’t make ends meet with traditional market gardener avenues of sale

  • You love growing vegetables but hate the labor of farmers markets, running a CSA or online store, and doing deliveries

  • You dream of providing a place for your community to come together around agriculture to learn and have fun